Posts Tagged ‘social media marketing’
Understanding Social Analytics for your Business
Your social media may be filled with clever captions, eye-catching photos, and well-written bios, but are you tracking the right social analytics? The answer to this question will ultimately guide your social strategy moving forward and determine how much you are actually gaining from your social media marketing efforts. What Are Social Analytics and Why…
Read MoreConverting Warm Leads into Sales
When it comes to online marketing, warm leads are extremely valuable. Whether it be through a referral, a new follower on social media, or a subscriber on your weekly newsletter, someone expressing interest in your business is an extraordinary feat. However, generating a warm lead is only half the battle. Now that you’ve gained their…
Read MoreThe Best Social Media Networks for Growing Your Business
By now, you should be aware of just how important it is to have a presence on social media for growing your business. But where should you be focusing your attention? While each social media platform shares similarities, they each exist and thrive separately from each other because they each offer unique experiences. This also…
Read More4 Companies Killing It With Their Marketing
When global brands create viral marketing campaigns, it’s not a surprise. They have expensive, top-tier agencies or an entire marketing team working around the clock to come up with innovative or attention-grabbing ideas. However, some of the brands we recognize today made it to “household-name” status by investing their limited resources on marketing. A huge…
Read MoreCould Your Business Benefit from Using Snapchat?
When you think of Snapchat, you might think of a teenager’s favorite pastime: sending instant selfies and videos of themselves to their friends. But did you know in the third quarter of 2019, Snapchat reported 210 million active users worldwide? If you aren’t using Snapchat for your business’s marketing, you are neglecting one of the…
Read MoreUsing Pinterest to Market Your Business
Every good business owner knows how valuable successful social media marketing is when it comes to growing their sales. However, one major social media platform that tends to get overlooked is Pinterest. This social media platform isn’t used by businesses to the same extent as other major social media sites, yet it is one of…
Read MoreHow to Use Twitter to Market Your Business
Twitter remains one of the major social media platforms that’s essential to have as a business. It’s far from being just another social media platform, however, and you’ll find that there are some unique benefits to using Twitter to promote your business. Here is how to make the most of what this platform has to…
Read MoreHow to Effectively Use Instagram for Marketing
Social media’s power for promoting your business isn’t going away any time soon. By putting in the work and strategizing well, you can build your following and engagement and essentially earn free exposure to the masses. Social media is also a huge platform for running paid ads that can reach users and grow your sales.…
Read MoreDon’t Leave Images Out of Your SEO Plan
As you create your website and add more content, you should have an SEO plan in place to draw more organic traffic to your website. If you’re doing keyword research, linking your pages to each other, and consistently posing quality content, you’re already on the right track. However, you shouldn’t stop there. As the digital…
Read MoreDon’t Fill Your Sales Funnel with People Who Will Never Be Clients
As a business owner, your next lead is your potential next dollar. Gaining leads and having new clients make their way through the sales funnel and choosing your business is always a great feeling. However, not all leads are the same. Your company will thrive off of finding good leads that will eventually convert on…
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